“Why isn’t your book on Amazon?” ask THEY. “You DO know it’s easy to publish with Amazon, right, and it’s, like, the BIGGEST market?” Once you acknowledge that you do, indeed, know this, THEY can, and do, comfortably categorize you as cranky, as one of those people who have a problem with the whole basis of our civilisation — i.e., capitalism. Usually, this is pejoratively expressed as your having a problem with SUCCESS – success, of course, being pretty much its own justification. Which is why prime ministers and presidents are happy to hob-knob with arms dealers. Arms dealers are generally very wealthy and dubiously well-connected — which means successful.
I bought a book, a novel, from a bookshop (I do so frequently). You know, a bricks and mortar, go in and browse, real-world, independent bookshop with someone sitting behind a counter. I took said book back to the office (my particular temple of toil) and left it on my desk. My smart-phone equipped boss came up to me and asked how much I’d paid for it. Whilst asking, he used aforementioned smart-phone to scan the bar code on my purchase. I told him the price, and he told me how much cheaper I could have purchased it for on Amazon. He then went on to outline the benefits of his Amazon Plus account. I joined the league of the cranky by telling him that circumventing Amazon was the point. Huh? Amazon is great! Everything’s so cheap, and they deliver so quickly! Huh! Why would you have a problem with Amazon? Oh, my god, you’re one of those people!
Writers, readers, bookshops, booksellers, agents, publishers, inter alia, would all be better served in a world in which Amazon didn’t exist. Amazon benefits only Amazon. Anything else is simply marketing spin and PR. Amazon wants to make a big profit, and does so, and it wants you to love it while so doing. Don’t inquire into its dubious employment practices, its bullying of publishers and writers, its tax-dodging, and its creeping monopoly position. Amazon used books as a stepping stone to becoming the global department store it is now, and has countries building roads with its name on it in a grovelling attempt to get it to invest — to put one of its high-tech, high-intensity, control-freak, low-paying warehouses in your neighbourhood. Queue up for your zero-hour contract. Welcome to Amazon.
Try telling any of this to anyone who shops at Amazon. The consumers. They REALLY don’t want to hear it. Amazon’s their favourite shop, a branded portal to the goody grotto. Nothing worse you can do to the unthinking consumer than force them to think. Aw, gee, you’re making me feel bad and defensive about my shopping choices. You’re one of those people. Why don’t you just want to make lots of money and spend it on things like everyone else? Exploitation is how the world works. THAT’S JUST THE WAY IT IS. All companies behave this way. And more of that I-don’t-care, self-justifying blah blah that means: Don’t make me question my smug, unthinking, self-entitlement.
That’s the long answer for why my book’s not on Amazon. It’s also why I don’t shop there. Yes, I DO know that if my book were picked up by a publisher I’d have no choice about it being on Amazon, and I do know that Amazon probably don’t care what cranky people like me think so long as the money keeps rolling in, which it will until more people think like me and stop shopping there. And, yes, I do know that that’s not likely to happen any time soon.
As they settle down to their Dan Brown on their Kindle, it seems to be a consolation to the unthinking that the thinking – the cranky people — are so hugely outnumbered. Hopefully, one fine day, we won’t be…